Kenya is regarded by many as the ‘jewel of East Africa', and has some of the continent's finest beaches, most magnificent wildlife and scenery, and an incredibly sophisticated tourism infrastructure. It is a startlingly beautiful land, from the coral reefs and white sand beaches of the coast to the summit of Mount Kenya, crowned with clouds and bejewelled by strange giant alpine plants.

Between these two extremes is the acacia-studded rolling savannah, which is home to game parks such as Amboseli, the Masai Mara, Samburu and Tsavo; the lush, agricultural highlands with their sleek green coat of coffee and tea plantations; and the most spectacular stretch of the Great Rift Valley, the giant scar across the face of Africa.

Above all, Kenya is a place for safaris, and one-tenth of all land in Kenya is designated as national parks and reserves. Just about every African plains animal is present. Over 50 parks and reserves cover all habitats from desert to mountain forest, and there are even six marine parks in the Indian Ocean.

Kenya also has a fascinatingly diverse population with around 40 different tribes, all with their own languages and cultures. Major tribes include the Kikuyu, the Luyia and the Luo, but the most famous are the tall, proud, beautiful red-clad Masai, who still lead a traditional semi-nomadic lifestyle of cattle-herding along the southern border.

A mixture of African and Asian, the unique Swahili culture can be found along the balmy coast, where for centuries it became prosperous on the profits of commerce from the tradewinds that carried ocean-going dhows (sailing boats) across the Indian Ocean to Arabia and Persia.

Kenya does have some downsides as a tourist destination. There is enormous pressure to buy anything and everything, often at ridiculously inflated prices, and even taking a photograph in the local market is likely to incur a cost. But despite this, the people are friendly and the tourist trade is supremely well organised and professional. For those in search of a little adventure, this can be an ideal holiday destination.